Making the world of sake close to you with a Local Approach on an International scale. We aim to shed the preconception that sake is a drink only for Japanese palates and meals. Our regional approach to the Sake Challenge allows sommeliers and brewers alike to see how sake matches beautifully with every culture’s individual cuisine. These tailored and bespoke events offer fantastic opportunities for breweries to launch into regional markets based upon each competitions’ local research.

Our Japan Life events give the public a chance to taste new, exciting and award-winning sake, allowing breweries to make a direct connection to new customers!