Our International Sake Challenges competitions are dedicated to promoting sake and furthering its global standing. Giving sake breweries from around the world the opportunity to enter new, specific, markets; our Sake Challenges aim to judge sake within a region’s context and culture. Utilising local Sake Sommeliers, regional food pairings and keeping an eye on how sake would fit into their specific market; Sake Challenges are a fantastic approach to introduce a new sake to an area or boost the profile of sake already available.
Making the world of sake close to you with a Local Approach on an International scale. We aim to shed the preconception that sake is a drink only for Japanese palates and meals. Our regional approach to the Sake Challenge allows sommeliers and brewers alike to see how sake matches beautifully with every culture’s individual cuisine. These tailored and bespoke events offer fantastic opportunities for breweries to launch into regional markets based upon each competitions’ local research.
Our Japan Life events give the public a chance to taste new, exciting and award-winning sake, allowing breweries to make a direct connection to new customers!